Table of Content<\/b><\/p>\n Starting to get the picture? Videos are everywhere and everyone is watching them.<\/p>\n The explosion of video represents a huge opportunity for business owners. Consider these stats:<\/p>\n Simply put, businesses that use video marketing achieve greater results than those that don\u2019t. If you want to connect with more customers, expand your brand, and ultimately generate more revenue, you should be using video marketing.<\/p>\n But for many people, the thought of doing video marketing is intimidating. They don\u2019t know where to start and what the best practices are. They\u2019re worried or uncomfortable about getting in front of the camera. And so, they never get started with video marketing.<\/p>\n They don\u2019t take advantage of the enormous opportunity that video presents them.<\/p>\n That\u2019s where we come in. In this eBook, you\u2019ll discover simple, easy-to-follow video marketing tips. The goal is to make video marketing relatively easy for you.<\/p>\n Video marketing no longer has to be complicated. You don\u2019t need a big budget, lots of film equipment, or a fancy studio. You can literally just use your smartphone. All that you really need to succeed with video marketing is creativity and determination.<\/p>\n So, are you ready to get started with this video marketing strategy guide?<\/p>\n Let\u2019s dive into the 10 powerful video marketing strategies to grow your business.<\/p>\n Where will you be sharing most of your videos? YouTube? LinkedIn? Instagram? Facebook? Pick one to get started with.<\/p>\n Granted, it\u2019s fine to share videos on multiple platforms. In fact, you probably should for maximum exposure. But video marketing is more than just publishing new videos. If you really want to succeed, it\u2019s important to also engage with those who watch the videos.<\/p>\n If you create a compelling video, people will comment on it. In turn, you need to respond to those comments and create a conversation between you and your viewers. The more comments and views the video receives, the more exposure it will get, because social media platforms give preference to content that is getting a lot of engagement.<\/p>\n If you spread yourself too thin across multiple platforms, it will be difficult for you to engage with everyone. Your video will end up getting far less exposure than it would if you dedicated yourself primarily to one (or two) platforms.<\/p>\n It\u2019s really about knowing where your audience spends most of their time. In other words, what platform do your customers use the most?<\/p>\n<\/blockquote>\n If you are in the B2B world and looking to connect with other professionals, you may want to focus on LinkedIn. On the other hand, if you are selling to Millennials, Instagram and YouTube are probably good options. If your audience is slightly older, Facebook is probably your best bet.<\/p>\n If you don\u2019t know which platform your audience prefers, just go with Facebook. It\u2019s the largest social media platform in the world and you can be sure that your customers use it.<\/p>\n One of the biggest reasons people don\u2019t get started with video marketing is that they make it way too complicated. They think they need to have a fancy script, professional lighting, and an ultra-high-quality camera. Nothing could be further from the truth.<\/p>\n Some of the most popular YouTube channels feature a person in their bedroom just talking into their computer. They don\u2019t use special effects or difficult editing techniques. The lighting isn\u2019t particularly good. And yet these videos get millions of views and thousands of comments.<\/p>\n The reality is that these days, people don\u2019t expect videos to be incredibly polished or produced professionally.<\/p>\n To get started in video marketing, start really simple. Just use your smartphone or computer. If you can, try to make sure you have enough light, but don\u2019t overly stress about it.<\/p>\n The key thing is to start sharing video. Avoid being a perfectionist. Don\u2019t think that you need to have the ideal video setup.<\/p>\n If it helps, think of video marketing more like having a conversation than giving a presentation. You don\u2019t obsess about having a conversation with a friend. You just talk about what\u2019s on your heart and mind.<\/p>\n It doesn\u2019t have to be overly formal or nicely wrapped. Just talk to the camera like you would talk to another person.<\/p>\n If you really want to create a small video production setup, you can easily do that. You can get lights on Amazon for as little as $20 and there are plenty of simple film editing tools that make it easy to splice video clips. You may want to consider using:<\/p>\n The main point is that you just need to get started. Yes, you can make some simple purchases to enhance the overall quality of your videos, but don\u2019t let this be a sticking point for you. It\u2019s better to start simple and continue to improve the quality of your videos instead of trying to be perfect from the beginning.<\/p>\n How long should your videos be? There\u2019s no set rule. Really, it will be determined by your subject. Make the video as long as it needs to be but no longer. If you can communicate all your points in just a few minutes, then only make your video a few minutes long. Avoid the temptation to add filler just to reach a certain length.<\/p>\n The key to video marketing is delivering authentic value to your audience.<\/p>\n First and foremost, be authentic in your videos. Don\u2019t try to put on a front or be someone you\u2019re not. If you want to stand out in the crowd, be yourself. You have something unique to offer the world – experiences and insights that no one else has.<\/p>\n Gary Vaynerchuk<\/a> is an excellent example of creating videos with authenticity. He\u2019s not an especially polished or refined-sounding guy. However, millions of people watch Gary\u2019s videos because he delivers a ton of authentic value in each one.<\/p>\n So, be yourself when you record your videos. If you love to laugh, include some jokes. Are you passionate about the subject, let that come through. If something makes you upset, make that evident. <\/p>\n However, authenticity isn\u2019t enough. It\u2019s also important to deliver a high amount of value in your videos.<\/p>\n You need to educate or entertain (or both) through the videos you produce. How can you be sure that you\u2019re delivering value?<\/p>\n Your goal is not primarily to make more sales. Your goal is to give something valuable to the person who watches your videos – to help them achieve their goals and fulfill their desires.<\/p>\n The more value you add to your audience, the more you\u2019ll become known as an expert in your field. Others will look to you to help them solve their problems. Your brand will grow, and you\u2019ll attract those whom you are best positioned to help. These things will ultimately lead to more sales and revenue.<\/p>\n Because, the goal of delivering authentic value will inform the topics of your videos. Many people struggle with knowing what to talk about in their videos. But really, it doesn\u2019t need to be very complicated. Simply ask yourself these questions:<\/p>\n Your videos don\u2019t need to be long or complex. Answer one question, solve one problem, or teach the audience one thing. The more you narrow your focus when choosing a topic, the easier it will be to make the video.<\/p>\n If you\u2019re still struggling with what topics to cover, consider past content you\u2019ve created that has resonated well with your audience. Have you written any blog posts that have gotten a lot of traffic or posted something on social media that has gotten a ton of comments?<\/p>\n All of these things are indicators of what subjects resonate most with your audience.<\/p>\n The good news is that the more you make videos, the more you\u2019ll come to understand what\u2019s important to your audience. This, in turn, will guide you as you produce future videos.<\/p>\n Before you start filming, it\u2019s beneficial to create a simple script for yourself. This script doesn\u2019t have to be word for word, detailing exactly what you will say, although you can certainly do that if you want to. A simpler alternative is to simply use bullet points that cover the main points of what you\u2019ll say.<\/p>\n Because it ensures that your video is clear, concise, to the point, and covers everything you want it to. If you don\u2019t use some form of script, there\u2019s a good chance you\u2019ll ramble, which will bore your audience and cause them to tune out.<\/p>\n A script keeps your video on point and prevents it from being too long. It also ensures that the points you\u2019re making are clear and follow a logical outline.<\/p>\n When creating your script, think of it like you\u2019re giving a short speech. With a speech, you have an introduction, your primary points, and then a conclusion. Ideally, your script should follow a similar pattern.<\/p>\n Remember, you\u2019re going to be talking into the camera, and you want to speak in ways that resonate with your viewers. Think about your audience. Think about, what kinds of things would they like to see and hear? What do they think is funny or interesting? What do they want to learn? Try to incorporate these things into your script.<\/p>\n After you create your script, run through it a few times before you film. This gives you the chance to hear how things sound out loud and to get the points firmly fixed in your mind. If something sounds strange, improper, or out of place, this is your chance to make changes.<\/p>\n If you\u2019re like most people, you\u2019re probably tempted to skip this step and just get right to filming. Avoid making that mistake. Creating a script is a crucial part of the process and will keep your video on track. So, write a script, practice it several times, and then record the video when you feel comfortable with what you\u2019ve written.<\/p>\n Now let\u2019s get into some practical tips. When creating your videos, try to draw the viewer in quickly, right at the beginning.<\/p>\n Remember, people have short attention spans, so you\u2019ll want to grab their attention quickly. Get to the point fast. Don\u2019t drone on and on with a long introduction. Tell them what they\u2019re going to learn from your video and why they should keep watching.<\/p>\n Consider opening or starting your video with a:<\/p>\n Your goal is to get people engaging with your video right from the start. To have them thinking, pondering, laughing, or maybe even disagreeing with you. The more you can pull them in at the beginning, the more likely it is that they\u2019ll watch the rest of your video.<\/p>\n If your introduction is too long or boring, people will quickly tune you out. They\u2019ll start watching something else or scroll further down in their newsfeed. They won\u2019t be interested in future videos that you create because they think the content that you produce is uninteresting.<\/p>\n So, take the time to craft an interesting, engaging, captivating introduction to your video. Think about the things that interest you and make you want to keep watching. Then implement those things in your own videos.<\/p>\n One of the great things about video marketing is that there are so many different formats to work with.<\/p>\n For example\u2026<\/p>\n In how-to videos, you show your audience how to do a particular task or solve a particular problem. For example, you could show them how to perform a specific exercise or how to use an online tool. Google recently reported that 93% of Millennials use YouTube<\/a> to learn how to do things.<\/p>\n How-to videos are a great way to demonstrate your expertise in a particular area and help your audience solve common problems that they encounter.<\/p>\n These types of videos also tend to generate a fair amount of comments and questions, which creates interaction between you and your viewers.<\/p>\n Expert interview videos involve you talking to someone who is an expert in their field. You ask them questions that are relevant to your audience.<\/p>\n By talking to thought leaders and experts, you establish trust between you and your viewers. You demonstrate that you\u2019re connected to individuals who can help them overcome their problems.<\/p>\n In demo videos, you show your audience how one of your products works. For example, let\u2019s say you sell an online course. You could record a video in which you walk your audience through each module of the course, explaining what they\u2019ll learn.<\/p>\n These types of videos are effective for overcoming purchasing objections and showing all the things your product can do.<\/p>\n If your business is hosting some sort of event, videos are a great way to promote it. You could easily record a short video in which you tell viewers why you\u2019re excited about the event, what will happen there, and why people should come.<\/p>\n These types of videos encourage your audience to attend your event and serve to promote your brand.<\/p>\n Explainer videos are a way to help your customers better understand their own problems as well as why you\u2019re the perfect person to help them. In an explainer video, you walk the viewers through a particular problem or concept that they deal with.<\/p>\n For example, let\u2019s say you\u2019re a fitness coach. You could make a video about why many people deal with back pain and the exercises they can do to alleviate it.<\/p>\n By explaining things to your audience in simple, clear, and compelling ways, you demonstrate your expertise and show them that you have both the knowledge and skill to solve their particular problem.<\/p>\n<\/blockquote>\n Testimonials and case studies are an excellent way to show your audience that you get real results for your customers and clients. They show your audience that what you offer actually works. That you really can solve their problems and change their lives.<\/p>\n An easy way to get video testimonies and case studies is to simply interview your happy customers via Skype or Zoom (or any other online video program). Ask them questions like:<\/p>\n Facebook, Twitter, Instagram, and YouTube all allow you to stream live videos directly to your followers. In these videos, you interact with your audience in real time, answering their questions, taking them behind the scenes, or showing them what a normal day looks like for you.<\/p>\n There are two primary advantages to doing live videos:<\/p>\n Most people don\u2019t think of this, but one unique way to do video marketing is to make personalized. For example, let\u2019s say that you have a meeting with a potential customer who would be a great fit for you. After the meeting, you can send them a video in which you thank them, recap what you discussed, and lay out any next steps.<\/p>\n This approach allows you to be more detailed and personal than you could via email.<\/p>\n When doing video marketing, try to create some (or even all) of the different types of videos listed here. Mix things up and keep your audience interested. Do a live video one day, take people behind the scenes another day, and share a customer testimonial on yet another day.<\/p>\n The more you mix things up, the more interested your audience will be and the more likely it is that they\u2019ll engage with your videos.<\/p>\n Many people struggle to know what to talk about on video. They have no problem creating a script once they get an idea, but struggle to come up with good ideas in the first place.<\/p>\n If you\u2019re struggling to come up with subjects for your videos, consider repurposing other content you\u2019ve created.<\/p>\n Almost any type of content can be repurposed into a video:<\/p>\n For example, let\u2019s say you wrote a blog post that went over well with your audience. You can easily turn the content from your post into talking points in your video. Or you can make separate videos based on each individual point. You can use the same approach with chapters from an eBook, points you\u2019ve made in a podcast, and more.<\/p>\n Are you worried about saying the same thing more than once? Don\u2019t be. The reality is that different segments of your audience prefer to consume your content on different platforms. Some people want to read your blog posts. Others would rather watch a video. Still others would prefer to listen to a podcast.<\/p>\n When you create videos, you connect with a segment of your audience that you might not otherwise.<\/p>\n This practical tip can have big results.<\/p>\n A thumbnail is the picture that people see before they click on your video and start watching it. If you use attractive, captivating thumbnails, your readers are much more likely to click on your videos and watch them.<\/p>\n A good thumbnail ideally should contain the following:<\/p>\n The good news is that it\u2019s really easy to make thumbnails with your smartphone. Canva<\/a> makes it incredibly simple to find a great photo and then put captivating text on that photo.<\/p>\n You also want to give your video a great title. The title is the text that usually sits at the bottom of the video when people see it in their newsfeed. Like the thumbnail, you want the title to cause people to snap to attention when they see it. You want your title to stand out as people scroll through their feeds.<\/p>\n How can you know if your title is any good? There\u2019s a tool for that. Type your title into the Coschedule Headline Analyzer<\/a> and it will analyze it word by word. It will then give you very specific suggestions for how you can improve it. It will tell you what types of words to add to make it more interesting and more likely to attract people.<\/p>\n Finally, it\u2019s a good idea to add captions to your videos. Why? Because many people watch videos without the sound turned on. This is especially prevalent on Facebook, where videos automatically play when you hover over them. If you don\u2019t have captions, many people won\u2019t stick around to watch them.<\/p>\n There are several easy ways to add captions to your videos. Some platforms, like YouTube, use AI to automatically create captions for your video. However, the transcript isn\u2019t perfect, and you need to manually go through it and make corrections. This can be done relatively quickly.<\/p>\n Another option is to use a transcription service, such as Rev<\/a> or Otter.ai<\/a>, to create transcriptions of your videos and then upload them to the platform. The cost of using these services depends on the length of your video.<\/p>\n While this method is a bit more expensive than using tools provided by the platforms themselves, it\u2019s more accurate and saves you quite a bit of time.<\/p>\n At some point in every video, you should include a call-to-action.<\/p>\n You don\u2019t want your audience to passively consume the videos you create. You want them to engage with you. To take action. To do something during or after they watch your video.<\/p>\n The more engaged your audience is, the more views your videos will get. As your videos rack up views, they\u2019ll be shown to more people, which will increase your audience, and so on. It\u2019s a beautiful cycle.<\/p>\n To get your audience to take action, you need to ask them to do it.<\/p>\n What sorts of things should you ask your audience to do? Again, think in terms of engagement. Yes, you want them to watch your video. But you also want them to follow you or subscribe to your channel. You also want them to like the video and comment on it.<\/p>\n A simple way to accomplish these things is to ask your audience to do them. You don\u2019t have to make it long and drawn out. Just quickly ask them to like, subscribe, and leave a comment. This is a common practice on YouTube and is how many big channels build their audiences and increase views on their videos.<\/p>\n You have a few options:<\/p>\n Prove how good you are, and then ask people to take action.<\/p>\n<\/blockquote>\n One of the best ways to grow your audience is to collaborate with others.<\/p>\n Collaboration allows you to accomplish several things at once:<\/p>\n There are many different options:<\/p>\n Really, you\u2019re only limited by your imagination.<\/p>\n The only requirement is that the video bring authentic value to both your and their audience. This means that you should only collaborate with people that you trust and value. You don\u2019t want to begin a collaboration, only to discover partway through that they\u2019re not a good fit for your audience.<\/p>\n Focus on collaborating with those who offer something truly unique to your audience.<\/p>\n We\u2019ve covered a lot of ground on these 10 Powerful Video Marketing Tips to Grow Your Business.<\/p>\n You\u2019ve learned about:<\/p>\n When it comes to video marketing strategy, be patient with yourself. Unless you create a viral video, you probably won\u2019t see explosive growth.<\/p>\n However, if you keep at it, consistently delivering insights and value in your videos, you will grow. Then, people will share your videos with others, which will lead to more exposure, and ultimately culminate in the growth of your platform and business.<\/p>\n Don\u2019t overthink your video efforts. When it comes to video marketing strategy, many people experience paralysis by analysis. Hence, they feel intimidated because they don\u2019t know how to do everything right away.<\/p>\n But the reality is that the smartphone and social media have made it incredibly easy to do video marketing. The barrier to getting started is so low. In fact, it\u2019s has never been easier to get your message and brand in front of thousands of people.<\/p>\n So, don\u2019t wait around when it comes to video marketing. Your audience is waiting for you. Therefore, use this video marketing strategy guide to get started and skyrocket your business growth.<\/p>\n Go out there and get started with video marketing!<\/p>\n \nContent Contributors Wanted!<\/b>\n
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Consider these staggering statistics:<\/h3>\n
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What are these statistics telling us?<\/h3>\n
Video Marketing Strategy #1: Pick Your Primary Platform<\/h3>\n
![\"Social](\"https:\/\/www.potoru.com\/wp-content\/uploads\/2021\/09\/10-Powerful-Video-Marketing-Tips-to-Grow-Your-Business-image2.jpg\")
<\/p>\nHow do you pick your video platform?<\/h3>\n
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Video Marketing Strategy #2: Start with Simple Videos<\/h3>\n
![\"10-Powerful-Video-Marketing-Tips-to-Grow-Your-Business-image3\"](\"https:\/\/www.potoru.com\/wp-content\/uploads\/2021\/09\/10-Powerful-Video-Marketing-Tips-to-Grow-Your-Business-image3.jpg\")
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Sharing videos online is somewhat like having a conversation with a group of friends.<\/h3>\n<\/blockquote>\n
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Video Marketing Strategy #3: Deliver Authentic Value<\/h3>\n
![\"10](\"https:\/\/www.potoru.com\/wp-content\/uploads\/2021\/09\/10-Powerful-Video-Marketing-Tips-to-Grow-Your-Business-image4.jpg\")
<\/p>\nCreate videos to educate and entertain<\/h3>\n
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Why is Delivering authentic value Important?<\/h3>\n
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Video Marketing Strategy #4: Create a Simple Script<\/h3>\n
![\"video](\"https:\/\/www.potoru.com\/wp-content\/uploads\/2021\/09\/10-Powerful-Video-Marketing-Tips-to-Grow-Your-Business-image5.jpg\")
<\/p>\nWhy do you need a script?<\/h3>\n
Try to keep your script conversational.<\/h3>\n
Video Marketing Strategy #5: Draw the Viewer In<\/h3>\n
![\"friends](\"https:\/\/www.potoru.com\/wp-content\/uploads\/2021\/09\/10-Powerful-Video-Marketing-Tips-to-Grow-Your-Business-image6.jpg\")
<\/p>\nWhat are some good ways to get people\u2019s attention quickly?<\/h3>\n
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Video Marketing Strategy #6: Experiment with Different Types of Videos<\/h3>\n
![\"experimenting](\"https:\/\/www.potoru.com\/wp-content\/uploads\/2021\/09\/10-Powerful-Video-Marketing-Tips-to-Grow-Your-Business-image7.jpg\")
<\/p>\nHow-To Videos<\/h3>\n
Expert Interviews<\/h3>\n
Demo Videos<\/h3>\n
Event Videos<\/h3>\n
Explainer Videos<\/h3>\n
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Testimonial \/ Case Study Videos<\/h3>\n
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Live Videos<\/h3>\n
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Personalized Videos<\/h3>\n
Mix It Up<\/h3>\n
Video Marketing Strategy #7: Repurpose Your Content<\/h3>\n
![\"repurpose](\"https:\/\/www.potoru.com\/wp-content\/uploads\/2021\/09\/10-Powerful-Video-Marketing-Tips-to-Grow-Your-Business-image8.jpg\")
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Video Marketing Strategy #8: Use Attractive Video Thumbnails, Titles, and Captions<\/h3>\n
![\"attention](\"https:\/\/www.potoru.com\/wp-content\/uploads\/2021\/09\/10-Powerful-Video-Marketing-Tips-to-Grow-Your-Business-image9.jpg\")
<\/p>\nThumbnails<\/h3>\n
What makes for a good thumbnail?<\/h3>\n
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Titles<\/h3>\n
Captions<\/h3>\n
Video Marketing Strategy #9: Use Calls-To-Action in Your Videos<\/h3>\n
![\"video](\"https:\/\/www.potoru.com\/wp-content\/uploads\/2021\/09\/10-Powerful-Video-Marketing-Tips-to-Grow-Your-Business-image10.jpg\")
<\/p>\nWhere should you put your call-to-action?<\/h3>\n
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Video Marketing Strategy #10: Collaborate with Others<\/h3>\n
![\"video](\"https:\/\/www.potoru.com\/wp-content\/uploads\/2021\/09\/10-Powerful-Video-Marketing-Tips-to-Grow-Your-Business-image11.jpg\")
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What types of videos should you make when you collaborate together?<\/h3>\n
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In Conclusion<\/h3>\n
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\nContribute to this website. We accept unique or repurposed articles.
\nClick here to learn more and submit your article<\/a><\/b>.\n<\/p><\/blockquote>\n<\/div>\n","protected":false},"excerpt":{"rendered":"