Are you a new graduate? Are you looking for a job in online marketing? If so, there are a variety of careers you could choose. Whether you’re looking towards business and management or if your career goals are aimed more at the creative field, opportunities abound. This article outlined 7 online marketing jobs for graduates.

Whatever your focus is in online marketing, there is something for you online.

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Here are some of the best online marketing jobs that are available for graduates

1. Content manager and strategist

This is a central role in many digital marketing agencies. This role touches on many different aspects of marketing. As a content manager, you’ll need to be able to create and/or edit SEO friendly content. Also, you should be able to manage a team of writers. Providing content for a diverse range of clients is also part of this role.

  • This role also requires you to build relationships and be creative, organized, and self-motivated.

2. Virtual reality developer and editor

This is a fairly new field and a growing one. If you are looking for a career that combines technology and creativity this is for you. Also, if you are interested in graphics and special effects, then virtual reality may be for just you.

3. Search engine optimization / search engine marketing (SEO/SEM) specialist

This is an important role in online marketing. It will be your job to rank a client’s website as high as possible in the search engines. Also, you will be required know a variety of SEO techniques and best practices.

  • Search engine algorithms are always changing. Therefore, an SEO/SEM specialist will need to stay up to date with what is needed to ensure top rankings and a high return on the client’s investment.

4. UX designer

User Experience (UX) designers are responsible for the end-to-end development of websites and digital marketing applications. Hence, it is for this reason that they need a good technical background. Alternatively, they should have an excellent understanding of effective design.

  • UX designers need to understand a website in its entirety. Also, they should be able to apply their marketing knowledge to a website or application design. This means that they will need to understand the target audience very well. They should also have an in-depth knowledge of the product or service being offered.

5. Email marketing specialist

An email marketing specialist will be good at copywriting, editing, and marketing as a whole. Email marketing is still one of the best ways to promote online. So, if you can write persuasively, then you’ll be in demand in this industry.

  • Your job will be to take charge of email campaigns. Which includes; promote client offers, product launches, and PR activities to your client’s prospect and customer email lists.

6. Digital marketing expert

Your role as a digital marketing expert will mean that you’re well versed in strategic planning and execution of various online marketing techniques.

7. Analyst and AI specialist

This is an up and coming field that is unlikely to go away anytime soon. If you have a technical degree and a background in computer science, you may be able to score one of these positions where you can create systems to analyze data and machine learning.

  • Being able to apply such data to a client’s online marketing strategy will be the icing on the cake!

Are you interested in any of the above online marketing jobs, but perhaps feel that you do not quite have the skills needed? If that is you, fear not: there are online courses that can help you achieve the additional skills you need. Udemy is a great place to start.

No matter which career path you choose, there is an opportunity for you to develop a career in online marketing. A career that you can be proud of and can help you to earn a comfortable income.

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