Start Using Podcasts to Market Your Business

Have you thought about how to start using podcasts to market your business? If you have not, than think again. 32% of Americans listen to podcasts at least once a month. That figure is increasing rapidly. Podcast episodes are easy for people to search, access, and listen to.

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Listeners can find most podcasts for free on different platforms including Apple Podcasts and Spotify. With the podcast industry evolving, these platforms make it easier for listeners to access your podcasts.

For any business, podcasts offer easy entry to free marketing, and access to a wide audience for free.

The audio form of podcasts and today’s modern radio, allows people to listen to your content as they go about their day; from doing daily chores, to travelling, or even exercising.

Are you interested in starting to using podcasts to expand your business’s marketing reach? It is relatively simple to start a podcast and reach a brand new market.

Here are what you need to start using podcasts to market your business:

  1. Audio & sound equipment

    Get a microphone and find a place to record your podcast. Record episodes in a sound proof room or quiet area.

  2. Recording software

    Choose how you are going to record and edit your podcast. Which software are you going to use to edit episodes?

  3. Podcast hosting software

    After each podcast is recorded, edited and ready to go live. Also, how will it be hosted and broadcast to your subscribers?

  4. Brainstorm content theme

    What is the overarching theme or concept that will guide your podcast episodes? People search for podcasts related to certain themes, topics or ideas.

    • What theme or idea does every podcast episode relate back to?
    • Will your episodes be conversational interviews, solo shows, or tell a story?
    • What types of content will you produce? Do you want your podcast to be helpful and informative, inspirational, practical, or conversational?
  5. Set a publishing schedule

    How often will you publish podcast episodes? You might also want to create podcast “seasons” where after you publish a certain number of episodes, your podcast takes a scheduled break.

  6. Create a podcast marketing plan

    After each episode is published, how will it be marketed? Use these ideas to promote episodes and help with content exposure, SEO and authority building:

    • Repurpose the clips from podcast episodes into Instagram reels, Twitter audio, or YouTube videos.
    • Highlights, takeaways, and time stamps from your podcast can be typed into “show notes” to be published on your blog or website for SEO purposes. You can also include links or resources mentioned on the podcast in your show notes.
    • Create graphic images of inspirational or informative quotations from the episode and circulate them on Pinterest, Instagram, and Twitter.
    • Interview other companies, businesses, or influencers in your industry and ask them to promote the episode when it’s live.
    • Add keywords and search terms to your podcast titles and descriptions so that people can find your podcast when looking up the topic.

The podcast industry is growing rapidly, and it is not stopping. Platforms like Spotify are evolving with the industry. Therefore, now is the perfect time to start reaching a new audience with podcasts.

Overall, publishing podcasts builds brand awareness with listeners. By listening to your episodes, they learn more about you and your company over time. There are some things such as emotions, that are best conveyed with words.

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